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Why now's the time to implement your Christmas strategy

It’s time to start planning for Christmas and there are six key areas that business owners need to focus on: internal communications, audience segmentation, attribution, email targeting, display advertising, and affiliates. Peak planning board Set up a cross-departmental “peak planning board” so that everyone in the business understands their role in the build-up to Christmas. […]

Small firms face "problems of success", not failure

Small business owners are facing “problems of success”, such as staff shortages, but remain optimistic according to new research. The annual Albion Growth Report published by Albion Ventures has revealed that 61% of SMEs plan to grow “dramatically” or “moderately” in the next two years. Only 4% think they will shrink or wind down. On […]