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The sound of marketing

In marketing a great deal of time and money is spent on communicating; after all marketing is about connecting to audiences and “speaking” to them about your company, product or service. Anyone with even a cursory knowledge of marketing will be familiar with the terms tone of voice, share of voice and the need to […]

Entrepreneurs underestimate start-up admin costs

The average small business spends more than £22,000 on administration in its first year, according to new research; but many new entrepreneurs underestimate these costs. A new study from online business service Geniac reveals the average start-up invests £22,756 in its first year to cover essential business administration costs, including accountancy, company formation, HR and […]