Four ways to improve your brand equity How much is your brand worth? Donald Trump values his personal brand at more than $3billion.
But while most business leaders aren’t knee-deep in political controversy, the fragility of brand equity is something that all entrepreneurs need to be aware of.
The brand equity […]
Not using SMS marketing? Why not? While the major online communication channels remain popular, there’s one that continues to spectacularly outperform every other when it comes to driving retail traffic with immediate engagement. That is, sending a mobile text message via SMS.
Text messages have a 98% read rate, and nine out of […]
Integra is excited to announce former England International Football player and manager, Kevin Keegan OBE, as its special Celebrity Guest at the ‘Celebrating 20 Years’ National Conference being held on 28th September at the Crowne Plaza, Stratford-upon-Avon. Kevin is one of the most recognisable faces in British football and has graced football pitches around the […]
Integra is delighted to announce the lineup for its ‘Celebrating 20 years’ National Conference being held on 28th September at the Crowne Plaza, Stratford-upon-Avon. Integra’s CEO, Aidan McDonough, will start the day by taking a look back at the industry over the last 20 years and focusing on how the independent channel can work closer […]
Integra is delighted to announce the winners of a recent promotion, run in conjunction with Bi-silque, which gave members the chance of winning an all-expenses paid trip to Portugal. Places on the trip were given to the top sellers of Bi-Office, Initiative Boards and Easels during September 2016 to February 2017. Eight Integra members enjoyed […]