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The Initiative range, already widely recognised for great quality and excellent value, is exclusive to Integra members and features over 800 sku’s. Supported with a comprehensive and award winning marketing support programme, Initiative is a key differentiator for your business that not only enables you to win and retain business but also increases your profit margins.

  • Dedicated printed and digital catalogue digital catalogue
  • Free Wholesaler catalogue insert
  • Direct mail & email marketing programme
  • Consumer website
  • Promotional products & Sampling
  • Sales, PR & event support
  • Ecommerce data & images