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How can small business leaders make the most of their brand?

A strong brand drives growth but many marketers complain that business leaders don’t understand what branding actually means for their business – and research backs this up. The recent Brand Experience report from the Chartered Institute of Marketing (CIM) reveals that two-thirds (67%) of marketers believe their leaders fail to fully embed their company’s identity […]

BOSS appoints new CEO

The BOSS Federation are delighted to announce the appointment of Philip Lawson as their next Chief Executive Officer. Philip succeeds Michael Gardner who is retiring after 8 successful years in the role. Michael leaves a strong legacy having transformed the federation through steady membership growth and broadening the services available. Lawson’s appointment follows a comprehensive […]

Also in the news this week – 24 March 2016

Graduate recruitment slows while firms hire more apprentices Businesses have scaled up their apprenticeship opportunities this year by 24%, but graduate vacancies increased by just 2%, according to the Association of Graduate Recruiters. This marks a slowdown for graduate programmes compared to last year, when employers increased their graduate intake by 13%. However, graduates still […]

What’s next for Twitter?

Twitter continues to suffer a difficult year, with share prices plummeting, key executives jumping ship and new user growth stalling for the first time in its ten-year history. Last year, co-founder Jack Dorsey returned as ceo to try and bring the company out of a tailspin that has left it with a two billion dollar […]