Four ways to improve your brand equity How much is your brand worth? Donald Trump values his personal brand at more than $3billion.
But while most business leaders aren’t knee-deep in political controversy, the fragility of brand equity is something that all entrepreneurs need to be aware of.
The brand equity […]
Not using SMS marketing? Why not? While the major online communication channels remain popular, there’s one that continues to spectacularly outperform every other when it comes to driving retail traffic with immediate engagement. That is, sending a mobile text message via SMS.
Text messages have a 98% read rate, and nine out of […]
The importance of thanking your staff How often do you hear the words “thank you” at work? If you have to pause to think, then you are not alone. Many people receive a warm welcome to a new role but what about those who have shown dedication and committed more than just a little time […]
Balance business and family responsibilities Running your own business can be extremely demanding. It is even more challenging when you have family responsibilities to meet, such as bringing up children, caring for a child with disabilities or looking after elderly parents or relatives. There are many steps you can take to achieve a more favourable […]
Is your business ready for the EU’s General Data Protection Regulation? Are you prepared for the introduction of EU General Data Protection Regulation (GDPR)? The UK may have voted to leave the EU but that doesn’t mean you can ignore the GDPR. It will affect all UK businesses whether we are in, or out, of […]
How to find the perfect premises for your start-up One of the most crucial decisions you will make when you first set up your business is choosing the right premises. You need to ensure that your business begins on a solid footing, so you can grow organically without any unnecessary financial pressures. But you also […]
A complete guide to criminal record checks DBS stands for the Disclosure and Barring Service; it was formed from the merger of the CRB (Criminal Records Bureau) and ISA (Independent Safeguarding Authority) on 1st December 2012, as a result of changes made to the Protection of Freedoms Act (2012). The DBS conducts criminal record checks […]
The apprenticeship system is not meeting the needs of young people and is being abused by some employers looking to cut labour costs for workers of all ages. These are the findings of a new report into apprenticeships by HR and people development body CIPD. The panel of vocational training experts that authored the report […]
A new survey of small business owners has found that many are stressed and tired because of long hours and worries about the future. The 2016 Small Business Wellbeing report, produced by Bizdaq, has found that most business owners (64%) say that they are happy with their work-life balance – but that still leaves many […]
The Institute of Directors has questioned whether the Bank of England’s interest rate cut to an all-time low of 0.25% will make any difference to the UK economy. It says the UK’s most pressing problem is not liquidity but confidence; and an IoD survey this week among members shows that although the cut has been […]