Initiative Celebrates 20 years of successLinda Cox
INITIATIVE CELEBRATES 20 YEARS OF SUCCESS
Integra Business Solutions is proud to be celebrating the 20th Anniversary of its award-wining own brand, Initiative. Launched in 1998 and a key benefit of Integra membership, the Initiative office products range has grown significantly over the last 20 years, seeing end user sales in excess of £15m.
To celebrate this important milestone and as a thank you to members, Integra has announced some great promotions on Initiative brand running throughout 2018.
In conjunction with Antalis, Integra is offering members the chance to win 1 of 6 places on a once in a lifetime winter safari trip to the Arctic circle in March 2019. The lucky winners will be jetted off to Finland to tour the mill where Initiative paper is made, and participate in traditional Finnish pursuits such as skidoo safari and sauna!
During the Autumn, Integra and Bi-Silque are also offering 8 members the chance to win an all-expenses paid trip to Porto as a reward for growing their sales. The 8 winning Integra members will visit Porto in April / May 2019 to tour the factory and taste vintage port on the banks of the Douro river.
A ‘Spring into Summer’ promotion has also just been launched. Running until 30th June, it offers members the chance to earn additional rebates of up to 15% when purchasing Initiative stationery, paper or envelopes through distribution partner, Antalis.
Neil Basham, Integra’s Purchasing Director, comments “This 20th year Anniversary marks an important milestone for Integra as we look back on the success of the Initiative brand. To demonstrate our continued commitment to providing members with a competitively priced product range, we continuously benchmark pricing and throughout most of 2017 operated the ‘Initiative Price Freeze’. We feel it is important to offer stable pricing and on-going promotions to help members not only grow sales but also to increase their margins.”
The Initiative brand offers members a clear point of differentiation from their competitors and is further supported by an award-winning marketing support programme, including a dedicated Initiative catalogue, both printed and online, email and web content together with promotional products and product sampling. A consumer website, www.initiativeofficeproducts.co.uk, further promotes the brand and those members supporting Initiative.
For more information on the Initiative brand and current promotions visit the Integra website www.integra-business.co.uk or contact the team at Integra on 01633 653000.