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Integra Encourages Dealers to Connect with Customers

Integra Business Solutions has launched its 2019 ‘Connect’ Marketing Programme. The traditional office products environment has changed radically over recent years and to help members grow and diversify Integra has created a diverse marketing programme that enables dealers to break into different markets, generate new accounts and connect with customers.

In addition to Integra’s all important and free of charge catalogues for members, the 2019 programme features publications designed to maximise sales in key growth areas such as Facilities Supplies, Workwear and PPE, Medical Supplies, Educational Supplies and Packaging Solutions.

Integra’s programme also provides members with access to business support and managed services from developing marketing plans and sales letters to email marketing, PR and Social Media support. By tapping in to this resource, Integra members can focus on other more important aspects of running their businesses. Web collateral and digital publications are available ensuring members can adopt multi-faceted marketing campaigns and cost effectively position their businesses as a complete service provider covering a diverse portfolio of product categories.

New for 2019 is a new look corporate programme featuring a range of corporate brochures focusing on areas such as single sourcing, print services and interior solutions, designed to professionally promote key aspects of a members business. Alongside this, a refreshed design has been released for Insite, a content ready corporate website, which gives members a low cost solution to ensure a strong online presence.

Sian Haskell, Integra’s Marketing Director, comments, “Our aim is to support members with a marketing programme that provides the right tools not only to maximise sales within an existing customer base but also to generate new business. The focus, however, for this year’s ‘Connect’ marketing programme is helping members to be successful in additional sectors such as Education, Workwear and PPE, Medical Supplies and Facilities Supplies to name a few. We are constantly developing new opportunities with suppliers to ensure members are well positioned to adapt in this ever changing market.”

To find out more members are encouraged to come along to the ‘Innovate for Growth’ National Conference on 20th September where the purchasing and marketing team will be on hand to discuss the different opportunities for growth and the tools available. Members attending the conference will also benefit from additional discounts and rebates as a ‘thank you’ for their continued support.

Integra’s marketing programme is now available to members. An online copy is also available. For more information contact the Integra marketing team on 01633 653060 or visit www.integra-business.co.uk

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