INITIATIVE SUPPORTING INDEPENDENT DEALERSSian Haskell
Integra members have been sending out their 2021 Initiative catalogues, together with free digibook versions, to customers to help promote their best selling product range.
Despite ongoing challenges, Initiative provides dealers with a consistently priced own brand and fantastic margin opportunities. With growing concerns about stock in the channel, distribution via Antalis, VOW and direct with suppliers has been, and will continue to be, key to supporting members.
With less choice in the industry now when it comes to a ‘best value’ range, Initiative provides an important point of differentiation – particularly when quoting for new business and more recently for the home office.
Aidan McDonough, Integra’s CEO, comments “Initiative continues to provide members with an incredibly strong proposition. Not only is it the most extensive dealer group own brand in the industry, it is also the most widely available. In what was a challenging year, Initiative performed strongly with an 11% uplift in specific categories including inks and toners, soft plastics and archival. Undoubtedly there will be further challenges – the focus for us will be on supporting our members during the inevitable peaks and troughs”
For further information on the Initiative brand visit www.integra-business.co.uk or contact the Integra team on 01633 653060.