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Initiative is the largest dealer group own brand in the UK. Widely recognised for great quality and excellent value, Initiative provides members with a unique selling proposition that sets them apart from their competitors.
Through regular benchmarking, additional rebates and pricing support, Initiative presents a fantastic opportunity for increased sales and profit margins.
Members also have access to a multi-faceted marketing programme to cost effectively promote the Initiative brand to their customers.
![InitiativeCatVisual2023_B](https://www.integra-business.co.uk/wp-content/uploads/2022/03/InitiativeCatVisual2023_B.png)
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